Purpose: Small And Medium Enterprises (SMEs) play an important role in the development of economies despite a plethora of problems that stifle their growth. The study unpacked the application of the Technological. Organisational. Environmental (TOE) framework as a guide for the adoption of CRM strategies. https://www.nacrack.com/limited-value-Billionaire-Boys-Club-BB-Gift-Shop-SS-Knit-Tee-amazing-offer/