ROI-driven marketing is only possible with accurate data. By studying performance metrics, companies can identify what works and eliminate what doesn’t. Automation tools continuously optimize campaigns, allocate budgets efficiently, and reduce errors. This ensures every marketing action contributes to measurable growth. Data-driven optimization helps brands save money, increase ROI, a... https://www.perfomigo.com/blog/how-e-commerce-marketplaces-are-empowering-small-and-medium-businesses-in-india/